AI (Artificial Intelligence) is a powerful tool, implemented in many ways to improve business procedures and operations. However, as with most new technologies and changes to the way we work, there is an ongoing debate around AI in the workplace. One which leads to businesses lending a particularly sceptical and pessimistic view upon how it works. Many businesses see AI as an enveloping tool that takes away employee autonomy and replaces human intuition with a robotic, two-dimensional approach. We beg to differ.
Oak Engage is powered by AI. Our platform gives people easy-to-use technology to improve communication and get more done. We believe that tech can help businesses work in new and better ways, saving money and making things easier for everyone.
In this blog, we’ll be discussing the introduction of AI in the workplace, how it’s impacting day to day work and debunking some common misconceptions that are often associated with it. We'll look at:
- Benefits of AI in the workplace
- How successful businesses use AI
- The future of AI in the workplace
- How Oak Engage's AI tools can transform comms
AI has simplified and expedited many tasks, resulting in improved work efficiency and output. By assisting with numerous tasks, AI contributes to smoother and more efficient workplace operations.
Tools powered by AI, such as chatbots and virtual assistants, perform tasks like meeting scheduling or email sorting, freeing up valuable time for employees to focus on more crucial and creative aspects of their work. This not only improves productivity, but also contributes to employee job satisfaction. In addition, AI in the workplace can support decision-making with its capacity to quickly and accurately analyse vast quantities of data, yielding valuable insights. These insights can guide business leaders in making informed decisions, such as identifying sales trends to effectively manage stock levels.
AI can support the evaluation of employee experience by identifying trends in employee performance, productivity, tenure and job satisfaction. It can also streamline hiring processes and personalise onboarding journeys and designing useful training programs, encouraging employee satisfaction and retention. Many modern intranets use features like these to enhance the employee experience.
Examples of AI in the workplace
There’s no denying that AI has made an enormous impact. Many top-tier companies are adopting AI technology in their workplaces to simplify processes and eliminate the uncertainty that often comes with inefficient procedures. The fact that these leading corporations are tapping into the potential of AI in streamlining business operations is a testament to its immense value. Here are just a few examples of AI in the modern workplace.
Salesforce
Salesforce’s AI tool, Einstein, has become invaluable for addressing workplace challenges.The software offers a multifaceted approach to enhancing productivity and efficiency in the workplace.
‘Einstein’ specialises in predicting sales opportunities. By analysing past sales data and customer interactions, it can forecast potential leads and deals. This predictive capability empowers sales teams, helping them identify and prioritise high-value opportunities, and strategise accordingly to close deals effectively. Automating data entry is another powerful feature of Einstein, addressing a significant time-consuming, manual and often error-prone challenge. Einstein automates this process, reducing human error and freeing up employees' time for more strategic tasks. Einstein's ability to provide actionable insights to sales representatives is another crucial aspect of its functionality. It analyses a wide range of data, from customer demographics to buying patterns, to generate insights that can inform sales strategies and decision-making. These insights can guide representatives in tailoring their approaches to specific clients or markets, thereby enhancing the likelihood of successful deal closures.
Enhancing internal communication strategies is a frequent hurdle in workplaces, particularly in roles that interact with customers. Einstein helps overcome this by analysing the sentiment in emails and providing insights into the tone and mood of the message. This enables representatives to customise their responses accordingly, resulting in improved customer relations. Additionally, Einstein can recommend the optimal timing for sending emails based on previous interaction data, increasing the chances of receiving timely and positive responses.
Starbucks
Starbucks has effectively integrated AI in the workplace with its 'Deep Brew' program. This cutting-edge technology serves a myriad of functions, facilitating efficient operations and delivering personalised customer service.
One of the primary applications of 'Deep Brew' is inventory management. AI analyses past sales data and patterns to accurately predict inventory requirements. This helps Starbucks reduce waste and ensure product availability, ultimately leading to improved operational efficiency and cost savings.
Beyond inventory, 'Deep Brew' is also proficient in predicting customer orders. By analysing purchase history and customer behaviour, AI can anticipate what a customer is likely to order, even before they make their selection. This predictive capability allows Starbucks to improve customer service, accelerate order fulfilment, and streamline store operations.
In the realm of customer experience, 'Deep Brew' excels at personalisation. The AI system is designed to suggest food and drink items to customers based on their previous orders and preferences. By understanding the unique tastes and preferences of each customer, Starbucks can tailor recommendations, enhancing customer satisfaction and loyalty.
Starbucks’ use of AI reflects a powerful blend of operational efficiency and personalised customer experience. The technology not only optimises internal processes but also enriches the customer's journey, demonstrating the transformative potential of AI in the workplace.
The future of AI in the workplace
The future of AI in the workplace is filled with exciting possibilities and incredible potential. AI is continuously advancing and has the power to reshape industries, redefine job roles, and revolutionise work as we know it.
Automation will become a key aspect of AI’s capability in the workplace.. AI technologies will free up employees from repetitive tasks, allowing them to focus on more creative and strategic endeavours. This will boost efficiency, productivity and save money for businesses. Employees will have the freedom to engage in complex problem-solving, drive innovation and create exceptional customer experiences. According to Tech Jury, over 42% of businesses are exploring the use of AI in the workplace.
AI will also play a central role in decision-making processes. With access to vast amounts of data, AI algorithms will provide valuable insights and act as trusted advisors to executives and employees. This combination of AI-powered analytics and human expertise will lead to swift, well-informed, data-driven decisions, giving organisations a competitive advantage.
Customer experiences will also be transformed. AI-driven chatbots, virtual assistants and personalised recommendations will ensure seamless interactions and exceptional satisfaction for customers. By tailoring experiences, addressing real-time needs and offering proactive support, businesses will build strong and lasting connections with their customers. AI's ability to understand natural language, analyse sentiment and make predictions will take service delivery to new heights, creating long-term customer loyalty.
The future will also bring about a new type of collaboration between humans and intelligent machines. AI will be an invaluable partner, enhancing human capabilities and assisting with complex tasks. This symbiotic relationship will lead to significant advancements in problem-solving, creativity and innovation. While humans bring their understanding, empathy and ethical judgement, AI will provide data-driven insights and unparalleled computational power.
However, ethical considerations will be crucial as AI develops. Organisations must establish transparent, fair and accountable AI systems and policies. Guiding principles and regulations should address potential biases, privacy concerns and responsible utilisation of AI in the workplace. AI reasoning must include fundamental human traits including empathy and understanding - a trait that is yet incapable of replication.
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Challenges and misconceptions of AI in the workplace
Understanding the capabilities and applications of AI can be tricky. Many people are convinced that AI will take away human jobs, that it's too expensive for small businesses, or that it will replace human decision-making. While very common concerns, they’re often misplaced and misunderstood in the context of how it can really affect organisations as a whole.
Here are just a few of the most common misconceptions surrounding AI in the workplace:
AI is just for tech companies
AI has amazing possibilities in almost every industry you can think of. No matter the size and scale of your company, you can benefit from AI by automating tasks, improving employee and customer experiences, and enabling data-driven decisions.
In healthcare, it can analyse a ton of data to help doctors make better diagnoses and treatment plans.
In finance, it assists with assessing risks, detecting fraud, and creating personalised investment strategies.
Agriculture benefits from AI by optimising resource usage and predicting crop yields.
In education, AI can personalise learning experiences and assist teachers in managing classroom tasks.
AI will steal our jobs
It's true that AI in the workplace can automate and streamline certain tasks, but it doesn't mean that jobs will disappear. Many jobs require unique human skills like emotional intelligence, creativity, solving complex problems and leading teams.
These are things that AI isn't so good at. Plus, the growth of AI is expected to create new jobs that we can't even imagine yet, just like how the internet changed the job market. So, while some jobs might change, it's more of a transformation and learning exercise than an AI job takeover.
AI is too expensive for small businesses
Integrating AI may seem like a big deal, but it's not impossible for small businesses. There are plenty of AI tools available that are affordable and easy to use. They can help with customer service, marketing, project management, and more.
The best part is that many of these tools can grow with your business. You can start small and gradually increase your use of AI as your company expands. So, while there might be some initial investment, it can bring you significant returns, even if you're a small business.
AI will replace human decision making
Think of AI in the workplace as a helpful tool that gives valuable insights and suggestions based on data. It can use patterns to predict things and, through learning with the support of human input, can make recommendations. Many decisions at work involve things that AI can't understand yet, like ethical considerations, delicate negotiations, strategic thinking and understanding complex human emotions. That's why humans are still needed to set goals for AI and interpret its output in a broader context. We work together to make the best decisions.
Oak’s AI for the workplace
Oak Engage is powered by AI
AI is an inevitable part of the future, a future that we’re very excited about. We’re proud to be leveraging powerful technologies to enhance and improve the user experience.
AI content assistant
Introducing Aria, our cutting edge AI content creation assistant. Designed to help internal communicators during their creative process, Aria creates content based on user based prompts and direction, helping internal comms experts to be more productive and deliver personalised communications to employees. If that wasn't already enough, Oak’s personalised targeting gets content in front of the right people, on the right device at the right time. We do the heavy lifting so you can focus on what's important: the message.
Personalised news experience
Oak's AI-powered, targeted news ensures that each employee receives a personalised news feed tailored to their preferences and needs. This personalised experience enhances engagement by delivering content that is relevant and meaningful to individuals.
Reduced noise and information overload:
With AI determining the most relevant content, Oak reduces information overload by filtering information that is irrelevant or less important to each person. Employees can focus on the content that matters most to them, improving their productivity and overall satisfaction.
Opt-in and opt-out flexibility
Oak's platform allows employees to have control over their content experience. They can choose to opt in or out of specific content categories, enabling them to actively participate in shaping their news feed and ensuring they receive content aligned with their interests.
Enhanced employee participation
By empowering employees to personalise their experience, Oak fosters a sense of ownership and involvement. Employees feel more connected to the conversations happening within the organisation, increasing their engagement and collaboration.
Colleagues can curate a timeline that is filled with things that are important to them both for their day to day work, social and community updates or hobbies.
Meaningful insights through analytics
Another of the innovative benefits of AI in the workplace is Oak's robust intranet analytics and reporting features. They provide organisations with valuable insights into the reach, success and impact of their communication campaigns. This data-driven approach helps organisations make informed decisions and refine their communication strategies for better engagement outcomes.
Measurable value and return on investment:
With Oak's analytics and reporting capabilities, organisations and teams can measure the impact and value of their communication efforts and initiatives. This ability to track performance helps organisations optimise their strategies and justify their communication investments.
In conclusion, the future of AI in the workplace holds immense potential. It will automate mundane tasks, empower decision-making, revolutionise customer experiences and foster collaboration between humans and machines. Embracing AI is a necessity for businesses aiming to thrive in the ever-changing digital landscape. By responsibly harnessing the power of AI in the workplace, organisations can script their success stories in the future of work and strive towards a more engaging and productive future. With change comes resistance, however, make sure you and your business are equipped to deal with it.
See how Oak can work for you
Are you ready to understand how to leverage AI in the workplace and to level up your employee communications and engagement? We’ve got lots to show you and even more to come!
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